![]() It depends on what vibe or feeling you want to generate. Some are more youthful and casual, while others are probably more reserved and buttoned up. Think about your font as the outfit that suits your brand. Why Is Selecting the Correct Font Super Important? Hence, it’s important to be strategic and intentional in choosing the right font. Among many other marketing gimmicks you’ll put out there, your font is going to play a role when people discover your company. The same can be mentioned about the fonts you pick for your branding. What you select should also be appropriate, for instance, you wouldn’t wear a casual pair of jeans to a job interview. It can range from your age, personality, style, or even the type of impression you want to make. This is also what happens when we talk about fonts before we delve into the discussion of serif vs sans serif.Īny selected font for your brand will determine people’s assumptions about what you represent, just like your outfit. What does it tell people about you? What impression do people generate once they see how you dress yourself up? Despite it being a right or wrong impression, it still is an impression they see on the outside. Think of it as a garment you’re wearing right now or most of the time. Serif for titles and Sans for text.The most basic thing when it comes to the typography world is obviously about the font you choose. But it seems the most popular choices are sans serif or a combination between both i.e. In conclusion I’d say that there is no a strict rule what font type to choose. Also, Headings and Text usually use different fonts so you can check different combinations between these two fonts until you find a good combination which to use.most popular Sans if you’re restricted to use just Sans fonts. One you have an idea about font types you can check Google fonts for most popular fonts in that time i.e.Check most popular themes or websites in that niche and identify what font types they use: Serif, Sans or a mix between them. ![]() eCommerce site, Porfolio, Fashion Blog etc. Identify the type of your website i.e.So, I will try to summarize the approach I usually follow: I wasn’t able to find a good guideline how to choose a proper font for your website. Smaller size text looks better in Sans because Serif fonts usually require more space.Titles in Serif and rest of the text in Sans Sans is used by most of the eCommerce and online store sites.Serifs are preferred choice for newspapers and books.Readability: for average person there is No difference between the two font types, but children, people with dyslexia, elderly read text in Sans Serif font easier than text in Serif font.Sans are considered as light, simple, elegant, minimalist or casual.Serifs are considered as decorative, classic or formal. ![]() So, if you make a website about Roman Empire you should probably choose a Serif font, but in rest of the cases there is no strict criteria what font type to choose. Historically, the Serif font has been used by Ancient Romans for letters on engraved stones. The most popular Serif font is ‘Times New Roman’ and the most popular Sans font is ‘Arial’. So, ‘Sans Serif’ means without these letter ornaments. ‘Sans’ is a French word and its translation is ‘without’. ![]()
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